Agüita Experiential is our spatial design and live-experience practice, developed in collaboration with architect, experiential designer, and creative director Maria Aguiar.
Together, we create physical worlds for brands, artists, and culture from large-scale activations and hospitality environments to installations, events, and temporary spaces. Our approach brings Agüita’s production capabilities together with Maria’s architectural thinking, carrying projects from initial conception and spatial design through fabrication and final execution.
Maria brings more than a decade of experience across architecture, brand environments, and live experiences. Throughout her career, she has collaborated with agencies including Momentum Worldwide, Giant Spoon, MKG, and Pink Sparrow, creating work for Michelob ULTRA, American Express, Spotify, Google, Meta, Walmart, Rare Beauty, Chobani, Vice Media, and Marc Jacobs.
The projects presented below are selected works from Maria’s previous collaborations and form the creative foundation of the experiential practice we are now building together at Agüita.
Michelob Ultra x FIFA
Hospitality and fan experience program for the FIFA World Cup
Marc Jacobs x
iD x Coachella
Produced by Momentum Worldwide
Luxury pop-up experience for Marc Jacobs and i-D Magazine during Coachella
Walmart Delivers
Environmental design for nationwide experiential tour that transformed branded delivery trucks into mobile activations, bringing merch, community programming and interactive experiences directly intro cities across the U.S.
Mercedes Benz x
Cinderella x Sony
Produced by Giant Spoon
Kim Crawford x
Refinery29
Megan Thee Stallion x Walmart
Immersive pop-up experience design, celebrating the launch of “Hot Girl Summer” collection, combining retail, entertainment and highly shareable moments that encouraged product discovery and social engagement.
Produced by Giant Spoon